Daisy Lilley

About Daisy Lilley

Proud owner of Spherion Raleigh Staffing & Recruiting. Locally owned and operated alongside a team of impressive colleagues. We help solve business workforce challenges by partnering the right business with the right candidate based on skill set needs and cultural fit. Our area of focus includes: Biopharma Technicians, Customer Service Representatives, Call Center Reps, Warehouse & Logistics Associates. Committed, solution-focused leader able to inspire and deliver wins with a team approach. Let\'s Get to Work.

Experience

1. VP for Technologies, Engineering and Healthcare Operating Divisions

   Randstad

   Jul 2016 — Present · Atlanta, GA, US

   As an integral member of the marketing team, I work with a dynamic creative group to solution architect campaigns for technology, healthcare and engineering divisions; together we research, prepare and execute marketing strategies designed to support corporate growth plans, linking directly to customer journey mapping findings. Implement sales support program/portal, syncing marketing initiatives to business processes such as prospecting, lead generation and client 7-touch point campaigns. Launch awareness campaigns via SEO, SEM, re-targeting, social media, leadership events, and thought leadership content creation and sharing. Launch client nurturing campaigns designed to engage clients and increase share of wallet. Leverage enterprise marketing teams for tech and touch engagement.

Education

• Leading Agile

  Certified Scrum Product Owner, Agile project management

• Lebanon Valley College

  Master of Business Administration (MBA)

  1999 — 2001

Skills

• Marketing Strategy
• Marketing
• Marketing Communications
• New Business Development
• Integrated Marketing
• Branding & Identity
• Content Marketing
• Trade Show Planning
• Multi-Channel Marketing
• Online Marketing