Daisy Stallan
Digital Optimisation Manager @White Stuff
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WORK HISTORY
Digital Optimisation Manager @White Stuff
EDUCATION
De Montfort University
Bachelor of Arts (BA), Fashion Buying with Design
ABOUT DAISY STALLAN
Digital Optimisation Manager with 10+ years’ experience driving ecommerce performance across fashion and retail. I own the onsite experience end-to-end across UK, EU and US markets, leading optimisation, experimentation and UX strategy to deliver measurable commercial impact.Commercially focused and data-led with a strong track record of translating customer insight and behavioural data into measurable improvements in conversion, engagement and revenue. Known for making clear, commercially focused decisions and working closely with teams to deliver at pace.Brings a rare combination of strategic ownership and hands-on execution across CRO, personalisation, UX and ecommerce operations, consistently driving meaningful improvements across the end-to-end customer journey.
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