Daisy Smail

WORK HISTORY

EDUCATION

ABOUT DAISY SMAIL

I specialise in helping global consumer brands make smarter, faster and more confident decisions about their products, acting as an extension of their team and a trusted partner throughout the innovation journey.With experience across beauty & wellness, FMCG, luxury goods and entertainment, I bring a consultative, insight‑led approach that helps brands cut through complexity, uncover real opportunities, and build product experiences that genuinely resonate with consumers.I work side‑by‑side with stakeholders to understand their challenges, shape the right strategy, and connect them with the capabilities, data and expertise they need to grow. My role blends strategic advisory with commercial leadership: helping clients navigate category shifts, sharpen their decisions, and unlock new avenues for innovation.Over the years, I’ve built a strong track record in:• Leading consultative, value‑driven conversations with senior teams• Translating consumer insight, data and sensory intelligence into actionable strategy• Designing solutions that integrate seamlessly with a brand’s own workflow• Managing the full commercial process from opportunity spotting to long‑term partnership• Building relationships founded on trust, transparency and tangible impactCurious, ambitious and commercially minded, I thrive when I’m able to operate as a true partner; someone who understands a brand’s world, champions their goals, and helps them shape the next generation of products with confidence.