Daisy Modi
Senior Pricing Analyst @lululemon
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WORK HISTORY
Senior Pricing Analyst @lululemon
Vancouver, BC, CA
Own global pricing strategy for market entry and category expansion, shaping enterprise price architecture across multiple international markets• Influence C-suite pricing decisions through executive-ready scenario modeling evaluating demand elasticity, competitive response, and margin trade-offs• Supported in design and execution of quantitative and qualitative pricing research (e.g, willingness-to-pay, value perception) to validate pricing hypotheses.•Monitored macro trends and competitive pricing shifts, translating market dynamics into strategic pricing insights.• Built scenario and sensitivity models to assess demand, revenue, and margin trade-offs; synthesized insights for senior leadership.• Partnered cross-functionally with Merchandising, Product, Brand, Channel, and International teams to execute large-scale repricing initiatives.• Delivered strategic pricing recommendations to executives and advised merchant/product teams on pricing for new markets, categories, and innovations.• Supported the team in building Pricing COE processes, governance, and testing capabilities.
EDUCATION
Beedie School of Business at Simon Fraser University
Master of Business Administration - MBA
Gujarat University
Master of Commerce, Advanced Accounting & Auditing
Gujarat University
Bachelor of Commerce - BCom, Advanced Accounting & Auditing
The Institute of Chartered Accountants of India
Chartered Accountant, Accounting and Finance
SKILLS
ABOUT DAISY MODI
I am a strategic pricing and commercial analytics leader with 8+ years of experience driving revenue growth, margin expansion, and enterprise pricing transformation across retail, industrial equipment, and financial services.At Lululemon, I lead global pricing initiatives influencing market entry, category expansion, and enterprise price architecture — delivering significant margin growth while offsetting macroeconomic and tariff pressures.My expertise sits at the intersection of:• Pricing Strategy & Architecture• Revenue & Margin Optimization• Scenario & Sensitivity Modeling• Competitive & Market Intelligence• Cross-Functional Executive InfluenceI partner closely with Merchandising, Product, Finance, Brand, and International teams to translate complex market and financial data into executive-ready decisions.With an MBA (3.84 GPA) and Chartered Accountant designation, I bring both strategic thinking and financial rigor to enterprise pricing decisions.Currently open to senior leadership opportunities in Pricing Strategy, Commercial Strategy, Revenue Management, and Corporate Strategy.
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