Daisy L. Genaldo

About Daisy L. Genaldo

For more than two decades, I have sat across the table from counterparts in some of the most complex, high-stakes international negotiations in the world — government contracts, industrial agreements, cross-border transactions where the margin for error is small and the cost of mistakes is high. What I observed across those years is consistent regardless of industry, country, or deal size: the negotiators who win consistently are not the most aggressive ones. They are the most disciplined ones. They prepare differently. They read the room differently. They protect their position not by being louder but by being better prepared. That pattern became a book. And the book became a training system. I am the author of The International Negotiator\'s Playbook — A Discipline-Based System for Winning Cross-Border Deals, a practical framework for sales professionals, negotiators, and business leaders who close international agreements and need them to hold. The Playbook covers the full arc of a cross-border negotiation — from preparation and authority mapping to concession discipline, agreement drafting, and post-signature control. The methodology is also available as a corporate training program, designed for sales teams and organizations operating across borders who want a structured, repeatable approach to international negotiations. I also write the Done Being Easy series — three books on negotiation, self-advocacy, and speaking your worth in everyday life, for anyone who has spent too long negotiating themselves into silence. What I share here: Practical insight on international negotiation strategy, cross-border deal discipline, and the patterns that separate agreements that last from agreements that disappoint. If that is relevant to your work or to the teams you lead, follow along. For corporate training inquiries:

Experience

1. Senior Manager, International Contracts and Offset Management

   BAE Systems

   May 2016 — Present · Los Angeles, CA, US

   Senior Manager, International Contracts and Industrial Participation / Offset ManagementOver the course of my career in international contracts, I have negotiated and managed complex cross-border agreements spanning government procurement, industrial participation, trade compliance, and offset obligations across multiple continents. This work required not only deep technical knowledge of FAR, DFAR, ITAR, EAR, and UCC frameworks but the kind of disciplined, high-stakes negotiation judgment that comes only from years of sitting across the table from sophisticated counterparts operating under different legal systems, cultural expectations, and commercial pressures.The patterns I observed across those negotiations — what protects a position, what erodes it, and what determines whether an agreement holds long after signature — became the foundation of The International Negotiator\'s Playbook, a practical training methodology now available for sales teams and organizations conducting cross-border business.

Education

• University of San Carlos

  Bachelor of Science in Commerce, Major in Accounting and Business Psychology

• University of San Carlos

  Masters in Business Administration

Skills

• Budgets
• Strategic Planning
• Sales and Customer Relationships
• Team Building
• Logistics
• Manufacturing
• Trade Compliance
• Operations Management
• Contract Negotiation
• Far
• Recruiting
• Business Development
• Sourcing
• Program Management
• Forecasting
• Contract Management
• Cost/Price Analysis
• Cross-Functional Team Leadership
• Offset Contracts Management
• International Contracts Management
• Offset Negotiations
• Negotiation
• Pricing
• Dod
• Account Management
• Six Sigma
• Government Contracting
• Process Improvement
• Aerospace