David Isaacson
Vice President, Product Marketing | Marketing Strategy | Demand Generation | Cloud-based Solutions
- Role
- Vice President Product Marketing at Etq
- Location
- Portsmouth, RI, US
- LinkedIn followers
- 500 followers
About David Isaacson
As a senior marketing leader, I focus on developing market strategies and product positioning for cloud-based solutions. Through strong analytical skills and the ability to really understand customer needs, I am able to create compelling messaging and positioning.Accomplishments include:• Growing new public sector market through intense demand generation campaign activity• Launched numerous new products • Grew new lottery system business to account for over $20 billion in transactions• Restructured internally-focused product team to be more market-focused
Experience
Vice President Product Marketing
Feb 2022 — Present
Education
Massachusetts Institute of Technology
Bachelor of Science (BS), Computer Science Engineering
Northeastern University
Master of Business Administration (MBA), Marketing
Skills
- Product Management
- Product Marketing
- Professional Services
- Enterprise Software
- Saas
- Go-to-Market Strategy
- Program Management
- Strategic Partnerships
- Software as a Service (Saas)
- Business Development
- Cloud Computing
- Salesforce.com
- Sales Enablement
- Demand Generation
- B2b Marketing
- Solution Selling
- Lead Generation
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