Daina T.
Marketing Strategy and Execution Leader | Converting Strategic Vision into Scalable Business Impact
- Role
- Marketing Strategy and Execution Consultant at Marketilt
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Daina T.
Senior digital marketing professional with 10+ years of experience driving growth through integrated, performance-focused, multi-channel campaigns across email, SMS, social, and SEO/SEM. I bring deep hands-on expertise in Salesforce Marketing Cloud, Google Ads, along with various CMS, SEO and email testing tools — combining technical fluency with strategic thinking to build scalable CRM and lifecycle programs. My work centers on transforming data into high-impact, personalized journeys that increase engagement, improve conversion, and drive long-term customer value. I thrive in collaborative, cross-functional environments, partnering with creative, product, and analytics teams to launch innovative, audience-first campaigns that balance storytelling with measurable performance.
Experience
Marketing Strategy and Execution Consultant
May 2015 — Present · Corona, CA, US
Partner with SMB brands to plan, execute, and optimize digital marketing campaigns focused on brand awareness, lead generation, and conversion across web, SEO/SEM, email, marketing databases, and social media channels.• Measure and report campaign performance against KPIs and ROI goals, translating data into actionable insights for stakeholders.• Analyze trends and audience behavior to optimize media spend, improve performance, and develop innovative growth strategies.• Manage digital marketing budgets, ensuring efficient allocation of spend to maximize return and support business objectives.
Education
Northwestern University
Master of Science (M.S.), Medill School of Journalism, Media, Integrated Marketing Communications
2012 — 2015
UC Santa Barbara
Bachelor of Arts, Communications
2003 — 2007
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