Daina Petronis

About Daina Petronis

Daina Petronis is a results-producing B2B marketing executive who enjoys building things - teams, departments, programs, processes - to help companies grow. A proven record designing and implementing marketing strategies and integrated sales plans, lead generation and customer retention programs. Expertise in leading change management and communications, budgets, collateral development, orchestrating events, managing PR programs, creating sales incentive programs and supervising a team across geographies to achieve measurable results.With more than 20+ years of experience in a regional marketing capacity, Daina has worked with a variety of professional services firms including legal, accounting, risk and insurance services, wealth management, banking and consulting. She is particularly effective in matrix organizations managing industry, service line and geographic objectives. Daina is an effective communicator, implementer, coach and mentor who is adept at driving programs within an organization.

Experience

1. Managing Consultant

   Arcina Risk Group

   Nov 2016 — Present · Los Angeles, CA, US

   Driver of marketing, business development and operations for a leading provider of insurance archaeology and claims advocacy services to public and private companies, insurers and public entities. Arcina helps clients uncover, recover and preserve insurance assets to keep their core business, financial security and reputations intact.

Education

• University of Southern California

  BA, Communications

  1980 — 1984

• University of Southern California

  Executive MBA

  1995

Skills

• Team Leadership
• Change Management
• Strategy
• Marketing
• Public Relations
• Media Relations
• Business Development
• Crm
• Integrated Marketing
• Program Management
• Marketing Communications
• Budgets
• Sales
• Sponsorship
• Marketing Strategy
• Proposal Writing
• Market Planning
• Brand Development
• Insurance
• Leadership
• Lead Generation
• Training
• Management