Daiane Lohse
Jr Performance Marketing Manager @medialabel
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WORK HISTORY
Jr Performance Marketing Manager @medialabel
Berlin, DE
EDUCATION
SENAI/SC - Serviço Nacional de Aprendizagem Industrial
Technical Degree, Information Technology
Universidade Federal do Paraná
Bachelor's degree, Public Relations, Advertising, and Applied Communication
ReDI School of Digital Integration
React Course, Information Technology
ABOUT DAIANE LOHSE
I’m a professional who naturally moves between strategy, design, and technology. With a background in performance marketing and a growing focus on frontend development and product management, I’m passionate about building user-centered digital solutions that connect creativity with technical precision. Over the past two years, I’ve worked on optimizing digital campaigns and developing data-driven strategies to drive app growth. Along the way, I’ve consistently sought opportunities to sharpen my technical skills. I identified an operational bottleneck in our campaign reporting process and designed an automation script that reduced manual work by about 10% while improving data accuracy. By approaching the problem as a product challenge, I realized how much I enjoy building solutions through technology rather than simply executing campaigns. That curiosity led me to complete a React course at ReDI School in Berlin, where I built web applications from scratch - one of which was selected as a top project at Demo Day. These experiences deepened my understanding of product design, user experience, and development processes. My multidisciplinary journey spans performance marketing, user acquisition, and data-driven strategy, as well as web development (landing pages and web apps) and graphic design for both web and print. Today, I’m seeking opportunities where I can combine my analytical mindset, technical foundation, and creative thinking to contribute to product teams, whether in a frontend-focused or product management role. Interests: Product Management · Product Ownership · Frontend Development · Automation · UX · Agile Product Development Frontend Projects- mediasearch: https://image-search-app-sooty-omega.vercel.app/(in progress))- Späti Near Me: https://spati-near-me-steel.vercel.app/ Tech stack- Frameworks: Bootstrap (currently exploring Tailwind)- Languages & Libraries: HTML, CSS, JavaScript, React (currently learning TypeScript)- Database: MySQL - Tools: GitHub (Git), Visual Studio Code (currently exploring Figma)
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