Lina Song
CEO & Founder, Entity Flow | Decision Infrastructure for Healthcare | Harvard PhD | Fmr. UCL Management Professor
- Role
- CEO & Founder at Doogooda
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Lina Song
Hospital CEOs make dozens of high-stakes decisions every month — staffing, capacity, service lines, budgets. Most have no structured analysis, no record of reasoning, and no trigger for when to revisit. The most expensive mistakes in healthcare aren\'t bad decisions. They\'re good decisions that were never revisited. I help hospital leaders make data-driven decisions and prove they were right - without needing a data team, new tools, or a PhD. We produce Decision Packs: board-ready, evidence-backed frameworks with built-in reversal conditions that tell you when to change course. My academic foundation is in decision science - trained in the program founded by Milton Weinstein (founder of cost-effectiveness analysis). PhD committee included Richard Zeckhauser (decision theory) and Joseph Newhouse (father of health economics). NIH/AHRQ-funded PI on US Medicare claims data. Taught machine learning at Harvard. MS Statistics (Yale), BS Applied Mathematics (Caltech). Former faculty at UCL School of Management. Clinical experience at Moorfields Eye Hospital Massachusetts General Hospital. Deployed across 5+ institutional clients including government agencies and university hospitals. Now entering the US market through gBETA accelerator (gener8tor/WEDC), Madison, WI. Your instinct is right. We make it defensible. calendly.com/linasong
Experience
CEO & Founder
Jan 2025 — Present · Madison, WI, US
Founder-CEO of Doogooda, building accountable decision systems that turn data into defensible actions. Lead product strategy, applied research, and delivery across high-stakes domains (healthcare operations and policy), combining causal inference, scenario simulation, and optimization.Currently participating in gBETA accelerator (gener8tor) in Madison, Wisconsin.
Education
Harvard University
Doctor of Philosophy (PhD), Decision Science, Health Policy
2020
Caltech
Bachelor of Science (BS), Applied and Computational Mathematics
Yale University
Master of Arts (MA), Statistics
Phillips Exeter Academy
High School
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