Karen Eickhoff
Group Lead Brand Advertising @Vodafone
Düsseldorf, DE
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Mar 2021 — Present
Group Lead Brand Advertising @Vodafone
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DE
EDUCATION
2000 — 2004
University of Düsseldorf
Master of Arts (M.A.), History
SKILLS
EditorialContent DevelopmentMagazineOnline JournalismBloggingNew MediaPress ReleasesInternal CommunicationsPublic RelationsSocial MediaMagazinesNewspapersCopywritingStrategic CommunicationsDigital Communication StrategyContent MarketingEditingDigital MediaPublishingJournalism
ABOUT KAREN EICKHOFF
Is content really king? It is not, unless it builds a relationship between you and your customer. As the new path to purchase is 80% digitally led, it’s important to have a consistent and value-adding brand communication across all relevant touchpoints along the consumer journey. Often communications still happen in silos, my credo: if you can’t break down the silos, you need to connect the dots as a team.
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