Dahlia Sidky

About Dahlia Sidky

Seeking an opportunity to showcase my creativity and skills to an organization committed…

Experience

1. Demand Generation Manager

   ViewSonic

   Oct 2022 — Present

   The role requires a data driven self-starter with an entrepreneurial spirit, who enjoys compiling various data points to provide insight, formulate action plans, and implement initiatives to deliver results. This role is essential to building a stronger digital presence, managing Account-Based Marketing (ABM) platforms, and strengthening collaboration efforts between marketing and the sales organization. Brief Day-to-Day Responsibilities 1. Uncover and leverage new emerging channels to create growth and find other avenues for lead generation 2. Develop and execute short/long-term campaigns to drive leads and the sales pipeline across various channels 3. Execute personalized marketing tactics to generate brand awareness, build pipeline, and drive conversion and revenue for multiple products and market segments 4. Assisting in content development to target consumers throughout the customer lifecycle 5. Lead A/B testing strategies and execution across all channels 6. Analyze KPIs and provide ongoing insight and reporting on target segments to measure impact of ABM efforts 7. Partner with sales teams in cross platform data mining and process automation 8. Manage ABM efforts across the business, optimizing and driving innovating campaigns, and support the development and solidification of the ABM infrastructure 9. Collaborate with content marketing and vertical marketing teams to drive SEO content creation

Education

• Modern Sciences and Arts University

  Bachelor of Arts (BA), Public Relations, Advertising, and Integrated Marketing Communication

  2008 — 2011