Dagmara Scalise
Senior Healthcare Marketing Leader | Driving Omnichannel Growth & CX Transformation | Author & Former Healthcare Journalist
- Role
- VP, Health Strategy at Merkle
- Location
- Southington, CT, US
- LinkedIn followers
- 500 followers
About Dagmara Scalise
With over 15 years of experience leading marketing, brand, and customer experience…
Experience
VP, Health Strategy
Oct 2021 — Present · CT, US
Lead healthcare strategy for provider, payer, and life sciences clients, developing insight-driven customer experience and marketing strategies to improve consumer/patient engagement, retention, and ROI.Design omnichannel engagement strategies to increase patient acquisition and provider engagementGuide digital transformation initiatives leveraging CRM, data platforms, and content personalization.Partner with executive leadership to align marketing investments with business goals.
Education
Boston College
M.A, English
1994 — 1996
Syracuse University
B.A, English
1985 — 1990
Loyola University Chicago
ABD, English
1996 — 1999
Skills
- Project Management
- Digital Strategy
- Publications
- Interactive Marketing
- Mobile Devices
- Strategy
- Social Media
- Marketing Strategy
- Integrated Marketing
- New Media
- Content Development
- Creative Direction
- Marketing
- New Business Development
- Editorial
- Creative Strategy
- Healthcare
- Digital Marketing
- Press Releases
- Advertising
- Editing
- Crm
- Marketing Communications
- Email Marketing
- Social Media Marketing
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