Dafna Ben Onn
GM, playSWEEPS, The WinZone
- Role
- Director of Monetization, Gold Fish Casino at SciPlay
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Dafna Ben Onn
Driving revenue and engagement through data-driven monetization strategies in the social casino market.With over a decade in the gaming industry, I specialize in LiveOps, CRM, and monetization strategies that drive player engagement and maximize revenue growth. I have led monetization efforts for some of SciPlay’s largest titles, including Jackpot Party, Gold Fish Casino, and 88 Fortunes, helping to scale their success through strategic planning, team leadership, and data-driven decision-making.Known for my problem-solving mindset and analytical approach, I excel at overcoming challenges and identifying opportunities that fuel business growth. As a dedicated mentor and leader, I focus on elevating teams, refining monetization strategies, and delivering consecutive record-breaking quarters.Beyond monetization, my expertise spans user acquisition, retention, and mobile/web marketing. I’m passionate about sharing industry insights and best practices and have had the pleasure of speaking at events where I can contribute to meaningful conversations around growth, engagement, and innovation. Let’s connect!
Experience
Director of Monetization, Gold Fish Casino
Jan 2025 — Present · Austin, TX, US
Transitioned to lead Gold Fish Casino’s monetization team following a company-wide restructuring, ensuring continuity and strategic leadership. • Entrusted with elevating the monetization team and refining LiveOps, CRM, and in-game economy strategies. • Driving initiatives to enhance player engagement, optimize promotions, and maximize revenue growth.
Education
Shenkar
BSc, Industrial Engineer
2008 — 2011
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