Mark Daffron

About Mark Daffron

I am a results oriented pricing professional. I have demonstrated the ability to combine strong analytic skills with expertise in marketing and economics to develop pricing strategies to maximize revenue. I have also proven the ability to gather input and expertise from cross functional partners including: marketing, finance, product, and operations to assure strategic objectives are met and the pricing approach has the management support to succeed. This approach has enabled me to lead fundamental shifts in pricing methodology resulting in a more sound and responsive pricing model.Specialties: Combining principles from Marketing, Economics, Finance, Psychology, and Sociology to understand and explain consumer preferences and using this knowledge to create robust predictive models, clearly defined market segments, and effective product messages

Experience

1. Rates Manager

   JEA

   Oct 2025 — Present · Jacksonville, FL, US

Education

• McNeese State University

  BS, Marketing - Consumer Behavior

  2005 — 2006

• Washington University in St. Louis - Olin Business School

  MBA, Concentration: Quantitative Marketing and Finance

  2007 — 2009

• University of Missouri-St. Louis Ed G. Smith College of Business

  Master of Arts, Economics; Econometrics

  2009 — 2012

Skills

• Marketing Research
• Statistical Programming
• Pricing
• Applied Econometrics
• Budgets
• Market Pricing
• Economics
• Product Management
• Budgeting
• Pricing Strategy
• Financial Economics
• Data Analysis
• Segmentation
• Strategy
• Product Development
• Market Research
• Game Theory
• Analytics
• Business Strategy
• Leadership
• Strategic Planning
• Marketing Strategy
• Management
• Forecasting
• Price Setting
• Marketing
• Business Analysis
• Business Case Preparation