Daesun Yoo
B2B Marketing Assistant Manager
- Role
- Assistant Marketing Manager at Kiss Beauty Group
- Location
- Queens, NY, US
- LinkedIn followers
- 500 followers
About Daesun Yoo
Hello! My name is DaeSun, and I am currently working as a B2B Assistant Marketing Manager at KISS Products, specializing in the Hair Chemical category. Please see below for my work experience and the areas I am most passionate about!Results-driven Assistant Marketing Manager with expertise in B2B marketing and a proven track record in developing P&L strategies, forecasting new product launches, and driving growth through market insights and promotional strategies. Skilled in leveraging tools like SAP, BW, and Power BI to analyze data, optimize campaigns, and create impactful marketing materials. Passionate about creating opportunities by analyzing sales performance, optimizing promotions, and developing P&L strategies, I am seeking a position where I can apply my expertise to drive innovation and deliver measurable results. Open to opportunities across industries, I bring a versatile skill set and a commitment to meaningful impact.
Experience
Assistant Marketing Manager
Sep 2024 — Present · NY, US
Develop and implement profit and loss (P&L) strategies and forecast performance for new product launches, ensuring alignment with business goals- Collaborate with sales teams to drive growth through competitive analysis, market insights, and promotional strategies tailored to B2B hair chemical products- Leverage tools like SAP, BW, and Power BI to analyze data, deliver actionable insights, and optimize promotions and sales performance- Streamline workflows and meet launch deadlines using Smartsheet, ensuring smooth execution of campaigns and product introductions- Develop and manage impactful marketing collateral, including monthly magazine ads, catalogs, and e-catalogs, to enhance brand visibility and engagement. Provide tailored samples to sales representatives, ensuring they are equipped to drive customer interest, and create a wide array of marketing materials such as shelf talkers, wobblers, and posters to maximize in-store and promotional impact- Execute direct marketing campaigns through platforms like SimpleTexting, effectively targeting and engaging B2B audiences- Conduct continuous market research in beauty supply and chain stores to identify trends and adapt strategies to meet evolving consumer demands- Partner closely with R&D teams to understand and communicate new product features, empowering internal teams and stakeholders with comprehensive knowledge- Stay ahead of industry trends and contribute innovative ideas to drive sales growth and strengthen relationships with business owners and retailers.
Education
Full Sail University
Bachelor of Science - BS, Sports Marketing and Media
2018 — 2019
Brigham Young University–Hawaii
Bachelor's degree, Marketing
2014 — 2017
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