David Elston
Senior Director, Software Development @DAC
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WORK HISTORY
Senior Director, Software Development @DAC
Toronto, ON, CA
As the Senior Director of Software Development at DAC Group, I lead multiple development teams in the digital marketing space, delivering high-quality solutions in an Agile/Scrum environment. I oversee the Agile/Scrum processes, manage developers and related roles, and work closely with our product team to drive innovative products built on Microsoft Azure.During my time at DAC, I have led several initiatives, including the complete redesign of the main backend system that powers our primary product offering. This challenging project significantly improved performance, reduced costs, and simplified future development efforts.
SKILLS
ABOUT DAVID ELSTON
I started my coding journey at a young age and have always had a passion for writing software. I learned early on how to solve problems and use this skill in all aspects of my work. Throughout my career, I have continuously learned and absorbed everything I can about technology. A few years ago, I became a Senior Leader and now manage a department of software developers. My leadership style emphasizes leading by example.My expertise encompasses software architecture, planning, and development, with a commitment to maintaining high standards of quality, security, and performance. I have a strong background in enterprise software design, database partitioning, performance optimization, security, and cloud-based development on Azure.Since the launch of ChatGPT, I have expanded into AI, including prompt engineering, vector databases, Neo4J Graph databases, agents and swarms, dedicating personal time to enhancing these skills. I aim to use this expertise to empower and further lead my teams in the AI age. My entrepreneurial background, including running a consulting business and a tech startup, has taught me to think creatively and adapt swiftly to changing conditions.
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