Daehyun Kim

Senior Data Scientist - Hbo Max Max @Warner Bros. Discovery

CA

Designed and maintained channel-level and content-level marketing mix models as well as multi touch attribution models that led to an ROI improvement of 22% on marketing spend towards customer acquisition • Led relationships with key stakeholders in Growth and Brand Marketing and provided strategic guidance on budget optimization, channel/content SAC/ROI reporting, and incrementality testing • Collaborated with marketing teams and Google to productionalize the audience propensity model that improved SAC (subscription acquisition cost) by 36% over the last 3 months

University of Washington

Bachelor of Science (B.S.), Mechanical Engineering (Mechatronics), GPA: 3.7/4.0

University of California, Los Angeles

Master's degree, Applied Statistics, GPA: 3.8/4.0

University of Washington

Bachelor of Science (B.S.), Applied Computational Math and Sciences (Discrete Math and Algorithms), GPA: 3.7/4.0