Daniela Cantú
Experiential & Brand Activation Marketing
- Role
- Marketing Activation Manager at Real American Beer
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Activation Manager
Nov 2025 — Present
Own how Real American Beer shows up in the real world — across retail, on-premise, and large-scale events• Lead strategy and execution for national activation platforms (including RAF), aligning sales, partnerships, and marketing• Build scalable activation systems (bars, merch, signage, experiential) for consistent execution across markets• Partner with sales and distributors to prioritize activations based on case commitments and revenue impact• Manage budgets and implement forward-looking planning to reduce reactive spend and improve efficiency• Oversee vendors and production partners end-to-end, from concept through in-market execution• Support DTC and e-commerce operations, including fulfillment workflows and customer journey planning• Establish KPI tracking across activations to measure performance and inform future strategy• Lead on-site execution to ensure high-quality brand presence and seamless operations
Education
Quinnipiac University
Bachelor of Arts (BA) - Cum Laude, Mass Communication/Media Studies, Marketing
2012 — 2016
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