Dustin Baxter
Art Director | Creative Leadership | Brand & Visual Strategy | Multi-Channel Marketing
- Role
- Graphic Designer at BGE, Inc.
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Dustin Baxter
Hey there! After 15+ years in the creative world, I still get genuinely excited about…
Experience
Graphic Designer
May 2025 — Present · Houston, TX, US
A senior-level creative professional driving brand elevation and strategic visual communication in the engineering sector. Leverages extensive art direction and leadership experience to translate complex technical concepts into high-impact marketing and business development collateral.• Spearheaded the end-to-end creative strategy for the new \"Build. Grow. Excel.\" employment branding campaign, from initial concept, to execution, and multi-channel launch. The new creative was directly praised by senior leadership for “completely elevating our game” and contributed to record-breaking student engagement at a key university career fair.• Led the integration of generative AI into creative workflows, establishing new protocols that salvaged previously unusable photo assets and reduced the need for costly new photoshoots.• Expanded the company’s digital advertising capabilities with dynamic, animated HTML5 banner ad campaigns.• Expanded role into UX/UI strategy by wireframing concepts for new website landing pages, contributing to the initial phase of web development projects.• Conceptualize and design a wide range of high-impact marketing and business development collateral, including brand campaign framework, technical presentations, brochures, infographics, charts, maps, print and digital assets, ensuring strategic brand alignment and consistency across all materials.
Education
Lamar University
Bachelor of Fine Arts - BFA, Graphic Design
Skills
- Stationery
- Illustration
- Typography
- Copywriting
- Web Design
- Flyers
- Graphics
- Logo Design
- Advertising
- Brochures
- Business Cards
- Art
- Posters
- Marketing
- Mac
- Photoshop
- Adobe Acrobat
- Adobe Illustrator
- Direct Mail
- Pre-Press
- Adobe Creative Suite
- Adobe Photoshop
- Layout
- Graphic Design
- Dreamweaver
- Illustrator
- Email Marketing
- Desktop Publishing
- Photography
- Indesign
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