Don Lauren Edwards
Associate Footwear Designer & Project Coordinator @Vida Shoes International
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WORK HISTORY
Associate Footwear Designer & Project Coordinator @Vida Shoes International
New York, NY, US
Led seasonal footwear initiatives from concept to production, translating trend research and market insights into strategies for wholesale and retail. Managed cross-functional workflows and timelines across design, sourcing, and merchandising to align with global launch calendars. Conducted market analysis to identify trends and white space opportunities that informed product direction. Oversaw sample development, fit approvals, and vendor communication to ensure quality and brand consistency. Served as the liaison between design, production, and marketing, translating brand strategy into cohesive creative briefs and storytelling assets.
EDUCATION
Pensole Lewis College
Ruth E. Carter Master Class, Fashion/Apparel Design
Savannah College of Art and Design
Bachelor of Fine Arts - BFA, Fashion Design and Accessory Design
MLab at PENSOLE
Color and Materials Design
ABOUT DON LAUREN EDWARDS
D’on Lauren Edwards is a designer and stylist with over five years of experience in…
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