Danthony G.

About Danthony G.

Hey everyone, here\'s a quick synopsis of me. I\'m pursuit of a career in marketing and…

Experience

1. Media Buyer

   Site Impact

   Feb 2024 — Present

   Strategically executed lead generation campaigns for local businesses and national clients across display, native,push, SMS, email, search, and social.Managed high-volume digital media buys across multiple channels including native, display, push, pop, email, SMS,social (Meta, TikTok), search (Google Ads), and Amazon.Executed targeted media buying strategies using both internal tools (ECS, OMS) and third-party platforms such asTaboola, Outbrain, Basis, MGID, PropellerAds, RichAds, Stackadapt and DSPs.Analyzed large datasets to monitor campaign KPIs (CTR, CPC, bounce rate, engagement, conversions), drivedecision-making, and enhance profitability.Directed $12 M+ in paid spend, slashing blended CAC –30 % and boosting ROAS ×2.Engineered micro-segmented paid + email stacks that doubled user activation +54 %.Led CRO sprints on landing flows, improving conversion from 2.1 % → 3.8 % in four weeks.Created and tested landing pages, creatives, and user flows to maximize traffic quality and campaign scalability.Prospected and onboarded new traffic sources and vendor partners to expand reach and reduce acquisition costs.

Education

• Florida International University

  Bachelor of Business Administration - BBA, Marketing

• CourseCareers

  Technology sales

• Mcarthur

  None, None

  2015 — 2019