Czarina Lam
Total Revenue Strategy & Optimization Executive
- Role
- Regional Director of Revenue Management at Springboard Hospitality
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Czarina Lam
Innovative, Collaborative, Creative, Sustainable and Results Driven Revenue Management Executive, with a Strategic Total Revenue Optimization focus. Experienced, Strong Performance and Demonstrated Success in the hospitality industry. Skilled in Transient, Groups, Business Conventions, Domestic & International Sales, Marketing, E-Commerce, Service & Operations Standards; Leisure, Resorts, Luxury Residences, and LifeStyle segments; System conversions, Transitions, and New openings, in Independent and Brand spaces.
Experience
Regional Director of Revenue Management
Mar 2024 — Present · Alaska, HI, US
Education
University of Hawaii at Manoa
BBA, 1st Major: Travel Industry Management-Hotel; 2nd Major: Marketing; Minor: Economics
1989 — 1993
Skills
- Rooms Division Management
- Synxis
- Sales
- Hotel Management
- Opening Hotels
- Service Recovery
- Hotel Contract Negotiation
- Front Office
- Management
- Guest Service Management
- Extended Stay
- Conventions
- Transient
- Resorts
- Saflok
- Hospitality Industry
- Rate Management
- Hospitality Management
- Property Management Systems
- Banquets
- Tourism
- Merlin
- Revenue Forecasting
- Customer Service
- Passkey
- Online Distribution
- Yield Management
- Guest Recovery
- Marketvision
- Hospitality
- Onq
- Marketing Strategy
- Hotel Booking
- Pre-Opening
- Lodging
- Group Sales
- Rooms Division
- Electronic Distribution
- Revenue Analysis
- Rooming Lists
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