Cyrus Hashtpari
Global Brand Marketing, Netflix Games
- Role
- Marketing, Netflix Games at Netflix
- Location
- Oak Park, CA, US
- LinkedIn followers
- 500 followers
About Cyrus Hashtpari
I am a marketing professional with an emphasis in Brand Marketing, specifically within the Gaming/Tech industry. I emphasize in Gaming Marketing at USC Marshall School of Business. I have spent my career working in marketing as it pertained to combining brand strategy with analytics to develop go-to-market plans.My passion for business but also thrive for creative ingenuity is how I found my niche in the field of Marketing within Gaming/Tech.
Experience
Marketing, Netflix Games
Dec 2025 — Present
Lead a Games Marketing vertical for the wider Netflix Games portfolio.• Develop brand positioning and establish brand guidelines.• Conduct market and competitive analysis to identify opportunities in entertainment and gaming.• Translate consumer and player insights into actionable brand strategies and creative briefs.• Collaborate with Product, Creative, and Studio teams to ensure brand alignment across all touchpoints.• Define value propositions for individual titles and the broader Games portfolio.• Partner with Insights & Research teams to validate strategies and optimize based on learnings.• Present strategies to cross-functional stakeholders and leadership with clarity and impact.
Education
UCLA
Bachelor of Arts - BA, Business Economics, minor in Theater
USC Marshall School of Business
Master of Business Administration - MBA, Business Administration
Skills
- Microsoft Excel
- Powerpoint
- Advertising
- Marketing
- Economics
- Acting
- Theatre
- Social Networking
- Microsoft Word
- Social Media Marketing
- Taekwondo
- Exercise
- Microsoft Office
- Public Speaking
- Tennis
- Martial Arts
- Charismatic Leadership
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