Cyril Evrard Noize

Head of Consumer & Marketing Insight @Entain

Paris, FR
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2021 — Present

Head of Consumer & Marketing Insight @Entain

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FTSE 100 world’s largest sports betting, gaming, and interactive entertainment groups. Operating in regulated and regulating online and retail markets. I play a pivotal role in understanding our operating climate, brand performance, and customer preferences. My responsibility involves guiding the business through strategic decisions and managing the significant marketing spend on our brands. I lead a sizeable in-house research team, collaborating with regional MDs to address essential business needs and provide cohesive insights. Leveraging data across the organization, I ensure a structured and informed point of view to support decision-making at both regional and executive levels.

EDUCATION

2020 — 2020

Harvard University

Professional Certificate in Leadership Principles

N/A

CELSA Paris-Sorbonne

Postgraduate pre-PhD diploma level, Communication & Information Sciences, specialisation "Media, Communication and Languages"

1993 — 1996

EDC Paris Business School

Bachelor of Marketing and International Business Management

N/A

Harvard University

Professional Certificate in AI Essentials for Business

SKILLS

Project ManagementTour OperatorsGestion D'équipeConsumer ExperienceÉtude De MarchéStratégie NumériqueEye TrackingNew Business DevelopmentSegmentationGuestologyEntertainmentDivertissementPrimary ResearchOnline PanelsQualitative ResearchRecherche QualitativeHospitalityDéveloppement CommercialQuantitative ResearchMarketing StrategyTeam ManagementStratégie MarketingGestion D’équipeFrenchAnalyticsMarketing CommunicationsGestion De ProjetOnline Survey DesignBusiness StrategyConsumer Insight GenerationConsumer InsightsHôtellerieSecondary ResearchLodgingAnalytiqueF&BAnalyse ClientèleCruisesFmcgMulticultural

ABOUT CYRIL EVRARD NOIZE

Insight-driven international leader with over 20 years of experience translating deep…

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