Cynthia Young

WORK HISTORY

EDUCATION

ABOUT CYNTHIA YOUNG

Over my ten years at InComm, I directed all aspects of B2B marketing. As a big picture thinker, trusted resource, and advisor to the organization, I partnered with various teams, including product, sales, IT, business resilience, compliance, human resources, legal, and the executive suite, to identify opportunities to elevate and drive awareness of the InComm brand across multiple industries. I directed capabilities, including design (at the core, I am a designer) and branding, public relations and communications, web design, content and thought leadership, events and tradeshows, and research. We created campaigns that captured payment trends, focusing our efforts on B2B marketing. I participated in several mergers and acquisitions, which included rebranding efforts, press releases, and partner announcements. As a marketing lead, I directed web launches, branding efforts, and several pitch presentations to support our sales teams.I oversaw voice and messaging, maintained guidelines, wrote creative briefs, created process documentation, owned all brand approvals, oversaw brand governance for multiple brands, and collaborated with legal on trademarking and naming conventions.As the team lead, I focused on developing the team, training, management, mentorship, and increasing our capabilities. I identified opportunities to onboard research, led RFP processes, procured and managed external agencies, and challenged the team to deliver above and beyond every day. I created annual goals, managed our marketing budget, wrote creative briefs, and created processes for the team and internal stakeholders.