Cynthia Stipeche
Creative Director and UX Strategist Driving Brand Innovation and Transformational Change at BrandExtract
- Role
- Managing Director, Brand Experience at BrandExtract
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Cynthia Stipeche
I’m passionate about building brands that connect with people. I’ve led creative teams on…
Experience
Managing Director, Brand Experience
Aug 2013 — Present · Houston, TX, US
Director and creative visionary with a proven track record of orchestrating cross-disciplinary teams at BrandExtract to elevate B2B brands across diverse industries. Passionate about unlocking the full business potential of our clients through transformative brand experiences. Collaborates seamlessly with executive leadership and project teams to craft and execute comprehensive strategies that align with business objectives and customer needs.Driven to deliver exceptional creative solutions while optimizing customer experience across brand journeys. Ensures every touchpoint provides a cohesive and engaging brand experience, empowering our clients with a competitive edge that fuels significant organizational growth.Key Responsibilities- Provide visionary guidance aligning client objectives with market dynamics and consumer insights to enhance brand relevance and impact- Pioneer interactive brand storytelling through design thinking methodologies, unlocking innovative creative possibilities- Spearhead cross-functional collaboration leveraging AI tools to drive strategic ideation, spark innovation, and enhance team performance, resulting in elevated project outcomes- Cultivate a culture of continuous learning and creativity, driving transformative solutions for complex business challenges- Develop and implement innovative strategies that position brands for optimal performance and sustainable competitive advantage in the marketplace.Awards recieved: W3 Web, AMA Crystal, HBMA Lantern, Houston Business Journal Landmark Award
Education
Nielsen Norman Group
UX Conference Training Week, March 7-11, 2016, UX
2016 — 2016
University of Houston
BFA, Graphic Communications, Fine Arts Department
1990 — 1994
High School for the Performing and Visual Arts, Houston
Diploma, Visual Art
1986 — 1990
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