Cynthia Soledad

About Cynthia Soledad

Cynthia Soledad, based in Egon Zehnder\'s Chicago office, leads Egon Zehnder\'s Global Diversity, Equity & Inclusion practice advising clients on inclusive leadership practices. In addition, as a key member of the Chief Marketing Officer practice, Cynthia advises clients across sectors on senior leadership needs in marketing, digital, insights and innovation, and customer experience. Cynthia also serves clients across consumer goods and services sectors, with deep experience in consumer durables, packaged goods, retail, and media.Prior to joining Egon Zehnder, Cynthia spent 13 years in brand leadership, with a focus on harnessing consumer behavioral insight to drive innovation. She served as senior brand director at Whirlpool Corporation, overseeing KitchenAid through a global brand position refresh and the redesign of all major appliances. She also led the marketing services organization, including Consumer and Marketplace Insights and internal Creative Services, and established the company’s first Digital Center of Excellence. Prior to Whirlpool, Cynthia was a brand manager at Procter & Gamble, where she held roles in business delivery, upstream innovation, and shopper marketing. Throughout her career, Cynthia has been engaged in leadership development for diverse employees, serving as a leader of Whirlpool’s Women’s Network and P&G’s Asians in Marketing and CMK.

Experience

1. Consultant, Consumer Practice and Chief Marketing Officer Practice

   Egon Zehnder

   Jan 2015 — Present · Chicago, IL, US

   Cynthia Soledad, based in Chicago, is a core member of Egon Zehnder\'s Consumer Practice with a specific focus on consumer durables, and a member of the firm\'s Chief Marketing Officer Practice. She advises C-suite and Board level executives on their most critical talent decisions and facilitates individual, team, and cultural transformation journeys.

Education

• University of Virginia Darden School of Business

  MBA, General Management

  2000 — 2002

• University of Chicago

  BA, Anthropology

  1992 — 1996

Skills

• Consumer Products
• Fmcg
• Marketing
• Brand Architecture
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Shopper Marketing
• Product Innovation
• Competitive Analysis
• Customer Insight
• Strategy
• Brand Development
• Brand Equity