Cynthia Salitsky
Director, Global External Communications @West Pharmaceutical Services
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WORK HISTORY
Director, Global External Communications @West Pharmaceutical Services
Exton, PA
Responsible for developing and executing a strategic, proactive and integrated global communications plan aligned to the Company’s long-term commercial goals. Providing strategic counsel and support to the Commercial Organization and responsible for all marketing communications, advertising, public relations and social media for West’s Commercial functions. Overseeing the content, messaging and branding of the Company’s Website:
EDUCATION
Cedar Crest College, Allentown , Pennsylvania
B.S. - Genetic Engineering, Minor - Biology
University of Pennsylvania - The Wharton School
Wharton Management Program (2 year certificate program)
SKILLS
ABOUT CYNTHIA SALITSKY
I am a skilled Senior Business Leader with a unique blend of expertise in communications, sales and marketing, strategic planning as well as managerial and operational excellence. I have extensive global experience (US, EU and Asia)- Leading globally based teams and managing global programs. I have a progressive career with twenty years in the healthcare and life science industries. A career marked with critical roles in several \'start up\' functions and capabilities within an organization as well as partnering with others to build opportunities and solve problems together. Areas of expertise include: • Strategic Planning and Execution • Communications and Media Relations • Change Management • Crisis and Issue Management • Reputation Management and Branding • Executive/Leadership Coaching • Sales and Marketing I am a proven top performer and respected strategic business partner known for my creativity and my ability to take a concept and turn it into action while garnering support from stakeholders. I am recognized as a team player with a positive attitude who enjoys being on the forefront of developing new opportunities and working with cross functional teams to deliver meaningful business impact and value.
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