Cynthia Matalucci

About Cynthia Matalucci

I grew up in an Italian Family of Entrepreneurs who owned everything from bars, hotels and restaurants in New Jersey! A beach girl at heart I gravitated toward southern california and relocated to San Diego in 1997. I spent the next 16 years building a phenomenal career in sales and marketing working for fortune 500 companies. In March of 2011, I decided to become an entrepreneur and founded my company The Pulse. One common thread I saw with all of my clients in my last job was that they were successful in their industry, but when it came to marketing, they didn’t know how to market their business. I had been putting on large events for a women’s group I founded, Elite Networking, and came up with the idea to film and photograph these events for clients to use on their website for promotion. I have a passion for journalism, and people’s stories and have always enjoyed the entertainment shows like E news that go inside a celebrity’s world and show you what products they use or what workouts they are doing. I thought, why can’t we do something like that but be focused on all the great local businesses we have here. I used a few of my clients as a guinea pig and we took you inside their world and tried their products and services on camera. We produced a fun hip marketing video for the client to use but with an interview style! The Pulse took off and we have produced over videos. As an authority in San Diego, and are now providing a full service multimedia platform for clients to share their story through video. We cover red carpet events, launch parties, grand openings, and provide interview style videos for our clients to use for marketing. Our edge is LiveStream capability to stream an event live on face book or a clients website. I am also the executive producer and host of my TV show called The Pulse which airs daily on Yurview 4 in San Diego and Special showings on ABC Channel 10. https://youtu.be/-R8YGuEZJPg

Experience

1. Founder

   The Pulse

   Mar 2011 — Present · San Diego, CA, US

   As a guru in marketing strategy and networking, I founded The Pulse in March of 2011. The Pulse does event coverage and video marketing with an interview style!The Pulse is a full-service, multimedia for hire video marketing company specializing in producing Interview Style Stories through video. We tell your story in a fun, hip, creative way and offer online distribution through the Web, social media, TV, Radio, and affiliates/partners.We are the E-news of San Diego but instead of focusing on celebrity gossip, we celebrate and focus on the amazing businesses in San Diego! We spotlight local business owners and learn about their personal story.Cindy, the host of the show, will come to your event or business, try your products and services on camera, talk to some of your best clients, and give your potential customers an inside view of your company. We are all about fun, and we make this an interactive, natural experience. Instead of talking to a camera, you are having a real conversation with Cindy, in a relaxed setting, with a tailored set of questions to target potential clients.

Education

• Washington College

  BA

  1992 — 1996

Skills

• Strategic Partnerships
• Hris
• Interviewing
• Marketing
• New Business Development
• Business Development
• Customer Service
• Fmla
• Employee Handbooks
• Benefits Administration
• Small Business
• Employee Benefits
• Interviews
• Advertising
• Social Media
• HR Consulting
• Cold Calling
• Human Resources
• Payroll Taxes
• Leadership
• Payroll
• Coaching
• Onboarding
• Marketing Strategy
• Entrepreneurship
• Cobra
• Adp Payroll
• 401k