Cynthia Kent MacHata
EVP, Managing Director, Client Leadership @Havas Media Network
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WORK HISTORY
EVP, Managing Director, Client Leadership @Havas Media Network
New York, NY, US
Health Practice
EDUCATION
University of Oregon
Bachelor of Science; Journalism
The California Culinary Academy
International Cuisine
ABOUT CYNTHIA KENT MACHATA
Communication strategy & planning expert with deep digital expertise. Extensive experience managing multiple offices and global networks to ensure planning product excellence. Category experience is broad including; CPG, technology, pharma, financial, retail, auto, B2B, consumer electronics. Deep digital expertise and experience leading teams on behavioral targeting, programmatic, search, social, DMPs, DSPs. Hand\'s on experience in data planning and strategy both creating tools such as building targeting intelligence for a DSP, driving DMP deployment, long-range strategic data vision, as well as creating and training teams on the use of data strategy in media planning.
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