Cynthia Kimble

About Cynthia Kimble

ENTJ: Master at optimizing web assets, online lead generation, high level digital…

Experience

1. Digital Marketing Director

   Digital Marketing Made Simple

   Jan 2013 — Present · Austin, TX, US

   Manage activities and processes of a company\'s digital ecosystem including websites, social media, and marketing campaigns. Design and implement digital marketing strategies, analyze data traffic and user metrics, and ensure the consistency of a brand\'s digital tone and presence while managing multiple priorities. Helping businesses bridge the gap between traditional media and digital media (PPC/SEM/Google Ad Words, SEO, mobile, display ads, geo-fencing, social media Google G Suite/Google My Business, Facebook, & Yelp). Responsibilities:*Expert in digital channel strategy: organic search, paid search, paid social, mobile geofence ads, site remarketing, mobile experience, YouTube*Actionable Analysis of SEM, SEO, Facebook, YouTube, GMB, email*Improving customer experience & outcomes by analyzing data *Managerial experience developing & evaluating marketing strategies & implementing new programs*Years of successfully planning, implementing, & evaluating marketing campaigns*Very strong analytic and problem-solving skills to attack complex and multi-dimensional data sets* Experienced building strategically aligned digital campaigns, managing ad spend budgets, from inception with evolving requirements for cost effectiveness* Identify opportunities for optimization & execute keyword expansion, bid optimization, writing ad copy, & adjusting and creating landing pages* Experienced in managing teams and direct reports with strong skills for inspiring their work, team communication and accountability to job roles* Manage MarTech stack, integration and efficiencies across software platforms* Design, recommend and conduct test experiments Skills: MS Office, MS Word, MS Excel, CRM software(BaseCamp and Salesforce, Project Management), Google Tools: Tag Manager, Analytics, Adwords, Search Console, Trends, Display Ads, Facebook: Ads Manager, Insights, Social Media: Twitter, LinkedIn, YouTube, Word Press, Google Business Sites, Email: Drip Campaigns/Automation

Education

• California State University-Fullerton - College of Business and Economics

  Bachelor of Business Administration (B.B.A.)

• Evangel College

  Associate of Arts (A.A.)

Skills

• Business Development
• Digital Marketing
• Ppc
• Negotiation
• Marketing Management
• Email Marketing
• Marketing Strategy
• New Business Development
• Strategy
• E-Commerce
• Management
• Growing Revenue
• Media Buying
• Facebook
• Digital Media
• Digital Strategy
• Strategic Planning
• Market Planning
• Sales Management
• Account Management
• Social Media
• Online Marketing
• Problem Solving
• Social Media Marketing
• Analytics
• Marketing
• Sem
• Customer Relationship Management (Crm)
• SEO
• Leadership
• Integrated Marketing
• New Concepts
• Advertising
• Sales
• Organizational Leadership
• Online Advertising
• Lead Generation