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Cynthia Kellam

Executive Council Member @Collaborative Gain

Philadelphia, PA, US
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2009 — Present

Executive Council Member @Collaborative Gain

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EDUCATION

N/A

Haverford College

B.A., Anthropology

N/A

Columbia University Graduate School of Arts and Sciences

M.A. (ABT), Anthropology

SKILLS

Web AnalyticsIntegrated MarketingUsability EngineeringWireframesStrategyE-CommerceMobile ApplicationsUser Experience DesignOnline MarketingOnline AdvertisingAnalyticsInformation DesignUser-Centered DesignFinancial ServicesEthnographyUsability TestingFocus GroupsContent ManagementMobile MarketingPersonaRapid PrototypingDigital MediaHuman Computer InteractionInteraction DesignUsabilityStrategic PlanningMobile DevicesUser InterfaceUser Interface DesignInformation ArchitectureAgile Project ManagementProduct ManagementUser ExperienceContent StrategyCreative StrategyLeadershipInteractive MarketingWeb Project ManagementUser ResearchMobile Design

ABOUT CYNTHIA KELLAM

I lead the hard work of customer-centric business transformation with a focus on digital enablement, product innovation and omni-channel customer experience strategy, design and delivery. My experience spans B2B and B2C in healthcare, pharma, financial services and global industrial technology and manufacturing, and my passion is helping organizations navigate and simplify internal complexity in service to the customer and as a growth driver for the business. Digital Strategy leadership including product leadership, OKR definition and roadmapping, planning, creation, implementation, operations, service and performance management. Customer Experience leadership including positioning within large organizations, defining fundamental operating models, processes (NPS/CES, VoC System, Journey orchestration), roles and responsibilities, and long-term strategic planning and change management. All views are my own.

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