Cynthia D. McPherson

About Cynthia D. McPherson

As a dynamic Director of New Home Sales & Marketing, I am passionate about driving sales performance, increasing market share, and creating unparalleled customer experiences in the homebuilding industry. With a proven track record of growing revenue, optimizing sales strategies, and executing high-impact marketing campaigns, I have successfully led teams to exceed targets and establish strong market positioning.I specialize in: Sales Growth & Market Expansion – Increased annual revenue by 25% and drove a 35% surge in sales traffic through strategic marketing and CRM optimization. Brand Development & Digital Marketing – Led company-wide rebranding and website redesigns, improving lead conversion and customer engagement. Strategic Marketing & Lead Generation – Managed multi-million-dollar marketing budgets, leveraging data-driven insights to maximize ROI. Real Estate Development & Acquisition – Directed $5M+ in quarterly transactions, ensuring a 30-35% ROI per asset cycle. Leadership & Team Development – Built and mentored high-performing sales teams, implementing sales processes that improved efficiency and closing rates.My expertise in new home sales, property acquisition, contract negotiations, digital and traditional marketing, and competitive market analysis allows me to craft and execute high-impact sales and marketing strategies that elevate brand recognition and increase profitability. Whether it’s driving lead generation, enhancing customer engagement, or optimizing real estate portfolios, I thrive on delivering results and exceeding expectations. Let’s connect! I’m open to networking, leadership opportunities, and strategic collaborations in new home sales, marketing leadership, and real estate development.Featured Skills & Expertise: New Home Sales & Marketing Strategy Market Research & Competitive Analysis CRM Optimization & Lead Nurturing Digital & Traditional Marketing Campaigns Social Media & Brand Development Contract Negotiation & Client Relations Budget & P&L Management Team Leadership & Sales Training Real Estate Development & Acquisition

Experience

1. Director of Marketing

   Pearson Realty

   May 2023 — Present

   Dynamic & results-driven Director of Marketing with a proven record of accelerating brand growth, driving lead generation, & maximizing market visibility for 5 leading CRE brands. With 25+ years of expertise in marketing strategy, campaign execution, & team leadership, I have successfully developed & launched high-impact marketing initiatives that have strengthened brand positioning & fueled revenue growth. Key Achievements: Increased brand engagement by 65% through integrated digital & traditional marketing campaigns. Generated 30% growth in qualified leads by implementing targeted content strategies. Drove a 50% increase in website traffic through SEO, & data-driven content marketing initiatives. Managed marketing budgets, optimizing spend allocation for maximum ROI. Developed strategic partnerships & industry collaborations, boosting brand credibility & market reach.I specialize in crafting compelling brand narratives & executing multi-channel marketing strategies that resonate with target audiences across digital, traditional, & experiential platforms. Skilled in market research, data analytics, & trend forecasting, I leverage insights to refine marketing approaches, optimize conversions, & enhance customer engagement in the highly competitive CRE landscape. Expertise in: CRE Marketing Strategy Digital & Traditional Marketing Campaigns SEO, SEM & Performance Marketing Brand Positioning & Narrative Development Lead Generation Market Research & Competitive Analysis CRM & Marketing Automation Social Media & Content Strategy Budget & P&L Management Team Leadership & Cross-Functional CollaborationA collaborative & visionary leader, I thrive in cross-functional environments. I work closely with sales, development, & executive teams to align marketing strategies with business objectives. My approach is data-driven, results-focused, & innovation-led, ensuring sustained competitive advantage & long-term brand growth.

Education

• Fresno City College

  Business Administration , Minor in Business Law

Skills

• Market Research
• Mortgage Lending
• Real Estate Sales
• Microsoft Office
• Sales
• Real Estate Transactions
• Foreclosures
• Mortgage Banking
• Operations Negotiation
• Fix & Flip
• Customer Service
• Sellers
• Real Estate Owned (Reo)
• Construction
• Construction Management
• Real Estate
• Residential Homes
• Maestro
• Communication
• Real Estate Financing
• Negotiation
• Escrow
• Contractors
• Thrives on Challenges
• Working with First-Time Home Buyers
• Investment Properties
• Cross-Functional Team Leadership
• Business Administration
• Property Management
• Property
• Fha
• Working with Investors
• Budgets
• Sales Management
• Referrals
• Multi-Media Marketing Campaigns
• Marketing
• Real Property
• Real Estate Development
• Single Family Homes