Cynthia Bankston
Senior Marketing Manager @Quadient
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WORK HISTORY
Senior Marketing Manager @Quadient
Irvine, CA, US
Global SaaS platform connecting smart locker infrastructure to enterprise property management and retail ecosystems.Revenue & Demand Generation | B2B SaaS- Achieved 121% of new user revenue target ($2.6M vs $2.3M goal)- Drove $3.8M+ in ancillary revenue with strong monetization levers- Maintained 11,105 average monthly conversions with 50% attachment- Generated $33.7M+ total pipeline via targeted ABM and funnel optimization- Partnered cross-functionally with Sales, RevOps, and Product to improve pipeline velocity and forecast accuracy.
EDUCATION
University of Phoenix
MBA, Masters of Business Administration
University of Phoenix
BS, Marketing
SKILLS
ABOUT CYNTHIA BANKSTON
Senior Marketing Manager specializing in Revenue Marketing and Demand Generation for growth-stage B2B SaaS organizations. I build and scale revenue engines that drive predictable pipeline, monetization, and conversion at scale.Recent performance highlights include:• $33.7M total pipeline generated through multi-channel demand and ABM strategies• $2.6M in new-user revenue (121% of target)• $3.8M+ in ancillary revenue through lifecycle optimization• monthly conversions with a sustained 50% attachment rateI partner cross-functionally with Sales, RevOps, and Product to align marketing investment with revenue targets, improve forecast accuracy, and accelerate pipeline velocity.Currently targeting Director of Revenue Marketing / Director of Demand Generation roles where I can own growth strategy, scale acquisition engines, and drive measurable revenue outcomes.
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