Cynthia Smith

About Cynthia Smith

A seasoned marketing executive with a proven track record of spearheading enterprise-wide initiatives that elevate customer experiences and drive both DTC and B2B growth. Expert in leading global, cross-functional teams to deliver measurable results in revenue, customer engagement, and brand advocacy. Adept at integrating performance marketing, digital innovation, CRM, personalization, and content strategies to exceed business objectives. A strategic leader who unites performance, brand, and creative efforts to achieve transformative outcomes while fostering team development and cultivating strategic partnerships to meet dynamic market and customer needs.

Experience

1. Senior Director, Digital Acquisition & Retention

   Bose Corporation

   Jan 2021 — Present

   As a direct report to the CMO, led a global team of 30 marketers, including four direct reports, across North America, Europe, and Asia Pacific. Oversee strategy and execution for performance marketing across e-commerce and Amazon, CRM, loyalty, personalization, and marketing technology. Focused on driving brand relevance, revenue growth, and customer acquisition.

Education

• Marywood University

  Exercise Science & Sports Nutrition

• State University of New York Cortland

  Bachelor of Science (BS)

Skills

• Search Engine Marketing (Sem)
• Social Marketing
• Google Analytics
• Media Planning
• Digital Strategy
• Digital Marketing
• Advertising
• Organic Search
• Online Advertising
• Google Adwords
• Mobile Marketing
• Strategy
• E-Commerce
• Amazon Marketing Strategy
• Display Advertising
• Pay Per Click (Ppc)
• Sem
• Interactive Marketing
• Account Management
• Content Strategy
• Marketing Strategy
• Marketing
• Search Advertising
• Ecommerce Strategy
• Digital Media
• SEO
• Ppc
• Global Marketing Strategy
• Media Buying
• Web Analytics
• Digital Customer Journey Strategy
• Team Leadership