Cynthia Alicea

About Cynthia Alicea

I\'m the bird inside Fred Flintstones camera. I create beautiful images behind the scenes while everyone marvels at the magic before their eyes. And that\'s how I like it.being the magic. At my home office, I am usually in PJ\'s at 1am making last-minute edits to a file I received at 10pm in an email that said \'Drop everything you\'re doing. We need this for a client who is hopping on a flight at 6am. Oh, and by the way, he created his own graphics and needs you to \'make them sexy.\' Ever try shopping at the last minute for the pickiest person on planet earth and the store is going to close in 20 minutes? Yup. That\'s what it feels like. But like a pro, I roll up my sleeves and get to work. Voila. By morning, on his flight, what the client opens in his inbox is a rare masterpiece and suddenly, the singing voices of angels are all around, harps are playing, and the scent of lilies overwhelms him. Just kidding. That\'s what SHOULD happen when anyone opens a file I worked on. The reality is better. The client is more than impressed, he\'s happy and relieved. His speaking confidence just got a boost and he can focus about more important things like whether he is going to choose the under-heated chicken or an overdone steak for his in-flight meal. And that\'s my goal with every client. To take their complex data, their BIG ideas and their drawn-on-a-napkin-with-a-mustard-stain doodle and transform it into amazing visuals that leave audiences engaged and inspired. My design philosophy: 1. Understand the meeting’s objective. What action do you want your audience to take? Understand the Brand. Who are you? Understand the audience. Who are they? Because, good Design isn’t about just creating graphics that are easy on the eyes. Good design is about how it makes the audience FEEL, assuring that the message is concise and influences the appropriate action. I have been beyond blessed to \'accidentally\' discover design and everywhere it has led since then and looking forward to where it will take me. For now, I\'ve gotta get back inside the camera. It was nice chatting with you but I got work to do! Oh. You\'re still here. Welp. This is awkward.

Experience

1. Independent Consultant

   Green Compass, LLC

   May 2021 — Present · Houston, TX, US

   Being an independent consultant involves mastering self-motivation, self-training and discipline to consistently stay on track toward business goals. Establishing genuine relationships with my customers and guiding fellow colleagues along the way is important to me.In addition to the people part of the business there is the operating side of the business which requires lots of learning, late nights and epic fails. But, in that learning and failure comes growth.As an entrepreneur, I\'ve learned that it isn\'t the sleepless nights and constant change to keep up with consumer demand but rather the getting up when we are down, brushing it off and starting over, that makes us successful. From the beginning, learning and immersing myself in the product, to learning how to manage and best utilize social media, to mastering a POS system and a website, it\'s been a whirlwind but one I wouldn\'t trade. The personal growth has been invaluable and can apply to any future endeavor!

Education

• Northwestern University

  Associate of Arts and Sciences - AAS, Business, Leadership and Organization Behaviors

  2012 — 2015