Cynthia Ahr

Experience

1. Ibm Ai Apps Software Supplier Manager

   Arrow Electronics

   Nov 2021 — Present

   I build and maintain strategic relationships with key IBM decision-makers to expand AI and IoT sales and market impact. My role centers around managing the IBM Sustainability portfolio, encompassing solutions such as Maximo, Tririga, Sterling Order Management, Engineering Lifecycle Management, Sterling Supply Chain, Invisi, and EIS. I design and implement targeted initiatives and marketing communications, acting as the primary connection between field sales teams and Corporate.Additionally, I lead the development of the brand’s go-to-market strategy, which is carried out through Arrow Channel Managers and associated roles. I oversee lead generation, prospecting efforts, and pipeline management, tracking progress through deal closure to ensure accuracy in sales forecasting. I also spearhead enablement efforts through in-person sessions and webinar series, crafting and delivering content that draws on insights from thought leaders across key areas of expertise. Lastly, I provide field teams with strategic support on major opportunities to enhance their effectiveness.

Education

• Oregon State University

  Business Administration; Bachelor's of Science, Marketing Emphasis

• University of San Francisco

  Digital Marketing Certificate - Online, Digital Communication and Media/Multimedia

  2012 — 2012