Cindy Finley

About Cindy Finley

Whether creating specialized industry verticals, developing sales enablement processes or devising strategies to sell deeper into existing accounts; I stay focused on the client, making sure I take the time to understand their needs and offer the best possible solutions from our portfolios.Building team and individual capability through training is something I\'ve done in all roles, either formally or informally. That has included training teammates across multiple markets on treasury solutions, sharing my expertise while driving consistency in sales processes. Couple that with a passion for coaching, mentoring, and developing talent; I strive to position individuals to achieve both business and personal goals.Strategically focused, I bring expertise in treasury and payment solutions across the entire sales cycle, from effectively articulating the value of solutions through account management. Throughout my career, I\'ve led sales teams that consistently achieved targets and contributed to sustained revenue for leading financial institutions.Core Strengths Include: Strategic Planning | P&L Management | Sales Operations | Sales EnablementKey Account Management | New Service Development | Product Innovation | Solution SellingAnalytics and Benchmarking | Risk Management | Contract Negotiations | Team Leadership - Training and Coaching

Experience

1. SVP, Commercial Card Relationship Manager Group Leader

   Truist

   Feb 2026 — Present · Lexington, GA, US

Education

• Saint Mary's College

  Bachelor Business Administration, Finance

• Cleveland State University

  MBA, Business