Cynthia Perez
Account Executive @Vida Shoes International
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WORK HISTORY
Account Executive @Vida Shoes International
Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing, and marketing quality-branded footwear using our extensive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.• Strategic Account Executive responsible for driving growth and brand development for Rebecca Minkoff, RM by Rebecca Minkoff, Esprit, and Unionbay across key retail partners• Build and maintain strong relationships with buyers and retail stakeholders to align product assortments with business objectives and consumer demand• Collaborate cross-functionally with design, production, and operations teams to ensure on-time delivery, product accuracy, and successful go-to-market execution• Leverage deep product and market knowledge to monitor industry trends, identify opportunities, and deliver data-informed product recommendations that support sales performance
EDUCATION
The Chubb Intitute
Bachelor's degree
ABOUT CYNTHIA PEREZ
I’ve spent more than 15 years following my passion for the fashion industry, building a career centered on product development, brand growth, and bringing all categories of footwear to market. I\'ve specialized in long-term client retention through sales management and exceptional service delivery. Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry, designing, producing, and marketing quality-branded footwear through extensive international resources. Our strength comes from a diverse portfolio of brands and a long track record of delivering successful products year after year, a foundation of expertise, innovation, and global reach that continues to drive growth in today’s evolving market.In my role, I contribute to this legacy by driving brand growth, strengthening retail partnerships, and collaborating cross-functionally to bring market-relevant products from concept to consumer with precision and efficiency.
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