Cynthia Latson

About Cynthia Latson

Progressing throughout of career, I have gained exceptional capabilities in increasing brand visibility and business value through effective storytelling, communications planning, and media relationship management.I have further showcased my abilities in leading HR policies implementation, recruitment/onboarding, talent management, compensation/benefits, and organizational development facets in line with legislative frameworks to accomplish key business objectives.I have been widely acknowledged for working with globally prominent brands such as Walt Disney and Sony Pictures.Throughout my career, I have a proven track record as an organized multi-tasker who is known for acquiring, managing, and retaining key clients across varied industrial segments through high-quality consultancy services. Most people, they stress out with problems. But me? I am a natural problem-solver; recognized for critically identifying and resolving issues. Moreover, I remain passionate for displaying a highly focused and motivated attitude. By doing this, I able myself to work both independently and collaboratively in a variety of conditions.Furthermore, I have remarkable efficiency in leading the planning and roll-out of media campaigns across several channels to inspire globe-wide audiences.Finally, I consider myself to be a target-driven and enthusiastic person with confidence, highly organized, love to take challenges, and always strive for excellence.Want to connect with me? Feel free to drop me a DM or contact me on my email.

Experience

1. Sr Operations Manager

   Chrysalis

   Jul 2023 — Present · Los Angeles, CA, US

   Responsible for the day-to-day operations of multiple work crew contracts to work alongside Caltrans doing maintenance on California State rights-of-way. Chrysalis Roads is a reentry transitional employment program for individuals returning from incarceration and/or on Parole or Probation. Working closely with both internal and cross-departmental staff, this position is both an operations role (managing customer relationships, supervising staff on the road, coordinating contract needs, etc.) and a programmatic / direct service role (providing on the job feedback, mentoring Roads Supervisors and client workers, developing and delivering training). Serve as the face of Chrysalis and deliver consistently high levels of customer service to all customers and other stakeholders, ensuring that we meet or exceed all contractual obligations. Ensure safety of all workers and that work is performed in compliance with OSHA and Caltrans standards. Develop, codify and enforce policies, procedures and forms that are consistent with established standards. Use discretion to consistently apply HR policies and guidelines. Oversee and manage fleet of vehicles (8+) and equipment. Assist with the de-escalation of situations that may arise in the office or at worksites with professionalism, tact, empathy, and respect. Adhere to all company policies and procedures. Provide support in preparing service proposals for new business. Cost allocations. Support direct reports and other staff, both in the office and on the road.

Education

• Fayetteville State University

  BS, Communication/PR

Skills

• Publicity
• Social Networking
• Social Media Marketing
• New Media
• Broadcast
• Blogging
• Marketing
• Video
• Creative Direction
• Music
• Entertainment
• Film Production
• Social Media
• Press Releases
• Digital Media
• Television
• Event Planning
• Radio
• Persuasive Communication
• Event Management
• Written Skills
• Creative Writing
• Community Outreach
• Facebook
• Management
• Public Relations
• Media Relations
• Advertising
• Writing
• Magazines
• Strategy
• Marketing Strategy
• Film
• Video Production
• Copywriting
• Listening Skills
• Sponsorship