Cynthia Ding

Experience

1. Senior Branding & Marketing Consultant

   Red Cube Production Inc

   Nov 2018 — Present · San Francisco, CA, US

   Conduct US market research including market, customer, and competitor analysis and file reports.• Generate cross-border branding, integrated marketing and e-commerce strategies (for channels including Shopify, Amazon, Kickstarter & Indiegogo); provide consulting services to clients.• Develop proposals and make business presentations to clients and business partners.• Negotiate upon the contract terms with multiple internal and external stakeholders including clients, partners, and vendors.• Lead and manage project work, collaborate with multiple departments and external partners, monitor the deliverables and crucial metrics, and communicate with clients to ensure contracts are executed in time as agreed.• Attend international trade shows and expositions to and source products and develop partnerships with manufacturers for the company-owned e-commerce brands.

Education

• Wuhan University

  Bachelor's degree, Business Administration (Minor)

  2014 — 2016

• University of Southern California

  Master of Arts - MA, Global Media and Communications

  2017 — 2018

• The London School of Economics and Political Science (LSE)

  Master of Science - MS, Global Media and Communications

  2016 — 2017

• Wuhan University

  Bachelor of Arts - BA, Teaching Chinese as a Second Language (Major)

  2012 — 2016

• The University of Hong Kong

  Certificate, Business, Management, Marketing, and Leadership

  2014 — 2014