Cynthia Enriquez
Director of Operations @Circle K
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WORK HISTORY
Director of Operations @Circle K
Corona, CA, US
Currently lead operations and P&L for a Southern California Multi-site Region, the largest Region in the West Coast Business Unit. Drive growth by establishing priorities to improve team efficiencies and sales strategies. Provide leadership to 10 direct reports and over 1,500 sub reports. Oversee operations of over 100+ stores with over $1.25B in total revenue (Fuel and Merchandise) and a $115M in EBIT.Operations/Sales Management• Lead cross-functional teams to develop and optimize promotional programs, resulting in 5% decrease in operational expenses and an 2% increase to budgeted sales for Fiscal Year (FY) 2022• Regional growth/expansion from 5 districts/markets (Fall 2020) to 8 district/markets (Fall 2022) creating the one of the largest Region nationally and the largest in the BU • Demonstrated client-centric approach that prioritizes bottom-line results driving traffic and promotion sales increases.• Oversaw Regional. non-capital Repair and maintenance, ensuring timely approvals, cost effective alternatives to minimize downtime and improve operational efficiency• Approval and overseeing of operational execution in opening 5 new to industry sites (new builds) and 2 remodels People Management• Developed talent through Succession Planning and mentoring, resulting in 5 promotions within my direct reports creating increased employee retention and satisfaction. • Reduction in turnover in the Region by 4%, contributing to the lowest turnover in the Business Unit and lowest wages/overtime in FY22Merchandise and Category Sales Management• Partnered and held vendor teams accountable for new successful innovation with focused execution on performance and sales growth. • Created and executed COVID in stock program, which was adopted nationally • Supported implementation and execution of new Fresh Food Fast program new to Circle K sites.Controlled cost buy focusing on spoilage, shrink and variation management
EDUCATION
St. Mary's University
Risk Management and Corporate Finance, Risk Management
University of Redlands
MAM, Human Resources
SKILLS
ABOUT CYNTHIA ENRIQUEZ
High-performing leadership expert, delivering substantial revenue growth to a 100-site multimillion-dollar P&L. People and Change Management expert focused on cultural transformation through employee engagement, coaching and accountability. Strong work ethic leader, using example-based leadership to drive teams to excel. Strategic leader leading through operational challenges to generate lasting impact on business growth and employee success. HR leader who fostered and maintained positive business partnerships; and building collaborative environments with a passion for enabling others to exceed their potential. Developed and implemented human resource initiatives designed to support strategic goals, diversity initiatives and objectives. Strategically facilitated organizational change and instrumental in developing and executing strategies that drive business results and develop talent while promoting the culture and brand.
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