Cynthia D.

About Cynthia D.

I build event programs that drive real business impact.For more than 17 years, I’ve led high-impact B2B SaaS events that elevate brand presence, strengthen customer relationships, and generate measurable pipeline. My work spans flagship user conferences, global trade shows, executive forums, and field marketing programs designed to connect companies with the audiences that matter most.Currently, I lead strategy and execution for Q2’s national tradeshow and field event portfolio, partnering closely with sales, product, and executive leadership to deliver experiences that support revenue growth and customer engagement. Previously, I managed 50+ global events annually across North America and LATAM, expanding programs into new international markets and scaling event operations to support rapid company growth.I’m known for combining strategic thinking with operational precision. From concept development and creative experience design to vendor negotiations and budget ownership, I focus on building programs that are both memorable and measurable.

Experience

1. Sr Tradeshow & Event Marketing Manager

   Q2

   Dec 2023 — Present · Austin, TX, US

   Lead strategy and execution for Q2’s national tradeshow and field event portfolio, delivering high-visibility programs that generate pipeline, strengthen customer relationships, and elevate brand leadership across the financial services industry.Own end-to-end event marketing strategy including sponsorship activations, executive programs, customer events, and trade show experiences aligned to revenue growth and market engagement.Manage vendor relationships, contract negotiations, and budgets while ensuring programs are delivered on time, on budget, and at a consistently high bar of quality.Key Focus Areas:Trade shows • Field marketing programs • Sponsorship activations • Customer events • Executive engagement • Pipeline generation

Education

• FIDM

  Associate of Arts - AA, Merchandise Marketing

• University of Nevada-Las Vegas

  Bachelor's degree, Psychology

Skills

• Marketing
• Special Events
• Sales
• Digital Media
• Promotions
• Fluent in Spanish
• Budgets
• Negotiation
• Leadership
• Integrated Marketing
• Content Strategy
• Executive Liaison
• Management
• Fashion
• Event Management
• Social Media
• Event P
• Content Marketing
• Advertising
• Ceos
• Digital
• Fashion Buying
• Crm
• Customer Service
• Merchandising
• Contract Negotiation