Cynthia Babb
Sr. Product Marketing Manager at Honeywell (formerly Sparta Systems)
- Role
- Sr Product Marketing Manager at Honeywell Life Sciences
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Cynthia Babb
Experienced Product Marketing professional with a demonstrated history of working in the enterprise software and wireless communications industries. Strong marketing professional skilled in Marketing Management, Enterprise Software, Messaging, Customer Relationship Management (CRM), and Go-to-market Strategy.
Experience
Sr Product Marketing Manager
Jul 2013 — Present · Hamilton, NJ, US
Product Marketing: I manage & execute marketing initiatives for Honeywell\'s (formerly Sparta Systems) SaaS and on-premise products and solutions for the Connected Life Sciences, as well as various executive leadership initiatives, creating messaging, positioning, and enablement assets to support these plans. I collaborate with Product Management and Services teams to develop assets that support a dynamic release cycle, including eBooks, webinars, and video content. I also collaborate with Product Management, Sales and Subject Matter Experts to deliver content that support product releases, brand awareness, competitive intelligence, and lead generation efforts.
Education
Rutgers Business School
Mini-MBA, Business Essentials
California Polytechnic State University-San Luis Obispo
Bachelor of Science, Electronic Engineering
1988 — 1993
Skills
- Management
- Go-to-Market Strategy
- Marketo
- Software as a Service (Saas)
- Cloud Computing
- Lead Generation
- Marketing
- Customer Relationship Management (Crm)
- Sales Enablement
- B2b
- Camtasia
- Messaging
- Product Marketing
- Marketing Communications
- Enterprise Software
- Leadership
- Saas
- Demand Generation
- Product Development
- Marketing Management
- Crm
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