Cynthia Augustine
Founding Product Designer @ Spangle AI | E-Commerce, Retail & Fashion | MS in HCI @ University of Michigan
- Role
- Founding Product Designer at SpangleAI
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Cynthia Augustine
Product Designer | Designing for the Next Era of AI-Powered ShoppingI still remember the project that changed how I saw design.In South Africa, I worked on an app that helped low-income households access housing opportunities. It wasn’t just about creating a functional product—it was about designing something that could remove barriers and expand possibilities. That experience shaped everything I’ve done since.I became obsessed with how products shape behavior, drive business outcomes, and evolve with technology. My work has spanned Artificial Intelligence, InsurTech, and social impact, giving me a deep understanding of how design translates into real-world value. But I wanted to go deeper.At the University of Michigan, I pursued my Master’s and worked on projects with Kroger and General Motors, focusing on how large enterprises evolve their digital experiences to meet changing consumer expectations. I gained firsthand insight into how technology shapes not just operations, but the way people connect with brands.Now, I’m at the intersection of AI and retail, designing for the next era of commerce. We’re entering a world where AI agents, automation, and intelligent systems will redefine how people interact with products. My focus is on building experiences that drive the future of commerce and innovation.The most impactful products go beyond solving problems—they open doors to new opportunities. That’s what I’m here to do.Let’s build the future.
Experience
Founding Product Designer
Oct 2024 — Present · Bellevue, WA, US
Founding Product Designer at a stealth AI startup backed by Madrona & Streamlined Ventures. Led product vision, UX strategy, and execution to build AI-powered, self-optimizing shopping experiences. Played a cross-functional role across product management, design, sales & marketing, and branding to shape the foundation of the platform: Designed and optimized AI-driven commerce experiences that bridge marketing and e-commerce, directly impacting conversion, ROAS, and revenue for major retail and DTC brands: Product design, UX/UI, AI-driven commerce, product management, sales, marketing, branding, design systems, conversion optimization, ROAS strategy, revenue growth, prototyping, startup leadership, cross-functional collaboration.
Education
University of Cape Town
Bachelor of Arts - BA, Digital Media & Informatics
2018 — 2021
University of Michigan
Master of Science - MS, Human-Computer Interaction | UX Design & Research
University of Cape Town
B.Com Honours, Information Systems
2021 — 2022
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