Cynthia Alva
Marketing Leader | Marketing Ops and Automation | Global Digital Campaign Management | Omnichannel Strategy Specialist | HubSpot Certified
- Role
- Senior Digital Campaign Manager at Envu
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Cynthia Alva
As a results-driven marketing leader with a proven track record in omnichannel strategies, revenue operations, and partner marketing, I’m passionate about driving growth through innovative and data-driven marketing initiatives. My experience spans from developing high-impact digital campaigns to optimizing marketing operations for increased efficiency and ROI.Key Strengths:Revenue Growth: Spearheaded campaigns that resulted in a 25% increase in lead generation and a 30% year-over-year engagement boost.Omnichannel Expertise: Developed integrated marketing strategies that ensure consistent brand messaging across digital, social, and offline channels.Partner Marketing: Collaborated with external partners and vendors to create content and strategies that met and exceeded sales targets.Data-Driven Insights: Leveraged analytics to optimize marketing performance, leading to continuous improvement and maximized ROI.Marketing Operations: Implemented and optimized marketing automation tools and processes, enhancing operational efficiency and driving measurable results.Leadership & Collaboration: Led cross-functional teams and built strong relationships with partners, sales, marketing, and internal stakeholders.
Experience
Senior Digital Campaign Manager
Apr 2025 — Present
Education
George Mason University
Bachelor of Arts - BA, Mass Communication/Media Studies
Skills
- A/B Testing
- Digital Media
- Promotions
- Digital Marketing
- Marketing Automation
- Analytics
- Online Advertising
- Lead Generation
- E-Commerce
- Market Research
- Webtrends Analytics
- Mobile Marketing
- Email Marketing
- Photoshop
- Digital Strategy
- Spanish
- Html Emails
- Lyris Listmanager
- Web Marketing
- SEO
- Website Development
- Online Marketing
- Gamification
- Business Intelligence
- Ppc
- Web Analytics
- Integrated Marketing
- Marketing Research
- Direct Marketing
- Paid Search Campaigns
- Multi-Channel Campaign Management
- Marketing Communications
- Sem
- Event Planning
- Interactive Marketing
- Graphic Design
- B2b Marketing
- Social Media Marketing
- Marketing
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