Cynthia M.

About Cynthia M.

I’m a seasoned marketer, communicator, connector, collaborator and creator. The common thread in my career is using integrated marketing, communications and storytelling to improve our communities and quality of life. I’ve developed corporate and media backed public engagement, community awareness, and cause marketing campaigns, raised money and managed development teams for national non-profit organizations, and helped reduce traffic congestion through increasing user acquisition of a mobile app. Most recently, my focus has been on working with public sector agencies to provide effective communications strategies that increase community engagement and improve public trust. In all of my work, I strive for a sense of purpose-to know that the work I do contributes to the greater good and has measurable impact.Specialties: Strategic Communications, Public Engagement, Integrated Marketing Strategy, Cause Marketing, Social Media Strategy, Public Relations, Consumer Engagement, Strategic Partnerships, Community Affairs, Non-Profit Marketing, Account Management, Social Impact, Event Marketing, Sponsorships & Activation, Community Outreach, User Acquisition, User Engagement, Mobile App Marketing, Team Building, Stakeholder Communications, Business Development, Copywriting, Editing, Creative Services Management, Public Involvement

Experience

1. Vice President of Marketing and Communications

   Metropia, Inc

   Aug 2023 — Present · Houston, TX, US

Education

• Texas Tech University

  BA, English/Public Relations

Skills

• Marketing
• Nonprofits
• Sponsorship
• Media Planning
• Branding & Identity
• Media Buying
• Copywriting
• Event Planning
• Radio
• Entertainment
• Event Marketing Strategy
• Corporate Communications
• Higher Education Marketing
• Social Media
• Strategic Partnerships
• Strategic Communications
• Strategy
• Advertising
• Integrated Marketing
• New Media
• Healthcare Marketing
• Corporate Social Responsibility
• Public Relations
• Internal Communications
• Media Relations
• Film
• Mobile Applications
• Project Management
• Social Media Marketing
• Social Marketing
• Marketing Communications
• Marketing Management
• Non-Profits
• Smart Cities
• Cause Marketing
• Community Outreach
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Digital Media