Cyndi Schultz

About Cyndi Schultz

Strategic revenue leader with 15+ years of experience driving high-growth outcomes through innovative partnerships, sales operations, and cross-functional team leadership. As VP of Sales at Capital Factory—Texas\'s most active early-stage investor—I oversee four revenue-generating departments: Corporate Partnerships, Sponsorships, Membership & Community, and Event Operations, contributing to over $9M in annual revenue.I report directly to the CEO and collaborate with executive leadership to scale revenue, design go-to-market strategies, and lead transformational initiatives that drive both growth and operational excellence. I\'ve led initiatives that improved contract velocity, enhanced partner retention, and delivered measurable bottom-line results.I’m passionate about working with innovative teams, curating strategic partnerships, and creating structure in fast-moving environments. Known for a collaborative, creative approach and clear execution, I thrive at the intersection of people, process, and growth.

Experience

1. Vice President, Sales

   Capital Factory

   Jan 2023 — Present · Austin, TX, US

   Driving Strategic Growth & Innovation Across Texas’ Startup EcosystemAs VP of Sales at Capital Factory, I lead the strategy and execution of $9M+ in annual revenue across four high-impact departments: Corporate Sponsorships, Strategic Partnerships, Federal Sales, and Membership. I oversee a cross-functional team of 6 direct reports, scaling programs that connect startups with enterprise and government innovation leaders.My work focuses on curating and executing long-term partnerships that accelerate digital transformation, generate new revenue streams, and deepen Capital Factory’s position as the “Center of Gravity for Entrepreneurs in Texas.”Key Highlights- Grew year-over-year sales by 30%+ in 2025- Increased event ticket revenue by 150% through new event platform strategies- Implemented a new contract-writing process that cut deal cycle time and saved over $100K annually- Partnered with Fortune 500s and federal innovation groups to integrate startups into enterprise pilot programs and PoCs

Education

• Texas Lutheran University

  Bachelor of Arts - BA

Skills

• Sales Operations
• Customer Service
• Inside Sales
• Marketing
• Sales Force Development
• Cross-Functional Team Leadership
• Customer Experience
• Selling
• Territory Management
• New Business Development
• Customer Relations
• Account Management
• Direct Sales
• Program Management
• Budgets
• Strategy
• Salesforce.com
• Training & Development
• Product Marketing
• Sales Management
• Social Media
• Sales
• Forecasting
• Budget Management
• Public Relations
• Corporate Communications
• Pricing