Cyndi Donlin

About Cyndi Donlin

Proven marketing leader with over 15 years of experience in developing fully integrated marketing strategies to grow brands and drive consumer lead generation and revenue. I thrive on finding creative ways to bring ideas, people, solutions and technology together to accomplish strategic goals. Extensive background in marketing strategy and execution in offline and digital channels, including mass media, direct mail, paid search, social, PPC for both performance marketing and brand building campaigns. Driven by data, always testing and learning, and optimizing to improve performance. Built unified creative direction across brands to drive operational efficiency. Responsible for brand strategy across 35+ different brands, recently leading brand consolidations in multiple markets. A strong leader and communicator with success in inspiring, coaching and developing collaborative and successful teams. I firmly believe people are worth investing in. Success driven, fiercely loyal, trusted, empathetic and a team player. I’m passionate about delivering results and making a positive impact.

Experience

1. Senior Vice President Client Services

   OptimaFI

   Dec 2023 — Present · Memphis, TN, US

Education

• University of Memphis

  Bachelor of Business Administration - BBA, Finance

Skills

• Mortgage Lending
• Banking
• Direct Marketing
• Marketing Communications
• Database Marketing
• Marketing
• Strategic Planning
• Marketing Strategy
• Customer Retention
• Digital Marketing
• Romi
• Marketing Management
• Sales
• Email Marketing
• Customer Acquisition
• Loans